Shop Products Best Sellers
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Root Cover Up
Instantly cover grays, touch up highlights, fill in sparse areas- $10.35
$34.50- $10.35
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BIG, Bombshell Bundle
Best-selling volumizers, Raise The Root and Xtra Large, are designed to thicken, lift, plump and give hair major volume, effortlessly.- $16.20
$54.00- $16.20
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GAME-CHANGING Dream Clean Duo (Fine to Normal)
100% clean, sulfate-free shampoo and weightless hydrating conditioner deliver silkiest, glossiest, healthiest results; ideal for fine, thin hair- $15.60
$52.00- $15.60
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GAME-CHANGING Dream Clean Duo (Normal to Thick)
100% clean, sulfate-free shampoo and rich-hydrating conditioner deliver silkiest, glossiest, healthiest results; ideal for thick, coarse hair- $15.60
$52.00- $15.60
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Chris Appleton's Wash Day Faves
100% clean, sulfate-free shampoo + deep conditioning hair mask for super luxe, expensive-looking hair- $21.30
$71.00- $21.30
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Best Anti-Frizz Curl Styling Set
The ultimate curl styling “power couple” for super hydrated, silky-soft, weightless, defined, frizz-free curls. No weight, no greasiness, no crunch.- $16.20
$54.00- $16.20
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Chris Appleton + Color Wow Money Masque
Deep hydrating hair treatment for all hair types- from $4.50
$15.00- from $4.50
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Coco-Motion Lubricating Curl Conditioner
Instantly gives dry, dehydrated, brittle, “static” curls fluid motion, silky texture, bounce + elasticity- from $3.90
$13.00- from $3.90
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Color Security Conditioner (For Fine to Normal Hair)
Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection- from $3.30
$11.00- from $3.30
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Color Security Conditioner (For Normal to Thick Hair)
Easy detangling and rich hydration for thick, coarse hair; 3 levels of heat protection- from $7.80
$26.00- from $7.80
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Color Security Shampoo
The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types.- from $3.30
$11.00- from $3.30
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Dream Coat Supernatural Spray
#1 anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair- from $4.20
$14.00- from $4.20
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Dream Coat for Curly Hair
One-step solution for frizz-free, crunch-free curls- from $4.20
$14.00- from $4.20
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Dream Cocktail Carb-Infused Leave-in Treatment
Leave-in thickening treatment transforms fine, thin hair into thicker, fuller hair in a single blow dry- from $3.60
$12.00- from $3.60
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Dream Cocktail Kale-Infused Leave-in Treatment
Proven to reduce breakage by 50%* in a single blow dry, heat protectant- from $3.60
$12.00- from $3.60
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Dream Filter For Picture-Perfect Color
Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair- from $3.60
$12.00- from $3.60
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Extra Strength Dream Coat
Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.- from $4.50
$15.00- from $4.50
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Flo-etry Vital Natural Curly Hair Serum
Rich-oil blend moisturizes strands from root to tip for instantly plump, plush, juicy curls. No weight or greasy feel!- from $4.20
$14.00- from $4.20
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Hooked 100% Clean Curl Shampoo with Root-Locking Technology
Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage in curly hair- from $3.90
$13.00- from $3.90
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Insta-WOW Advanced Dry Shampoo
Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup- from $4.80
$16.00- from $4.80
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